Google Apps Engine is an application tool hosted by Google by the help of which users can build their web apps on Google’s infrastructure. Web developers can build and scale their applications much more conveniently as they do not have to bother about administrating and maintaining the system.

There are several advantages of using Google Apps engine for web developers. It is not only easy to set up but also completely reliable under heavy data load. The application environment promises dynamic web serving and supports even common web technologies. It enables constant storage, sorting, queries and transactions. It also enables automatic scaling and load balancing. It has API’s to help authenticate users and to enable using Google mail for sending emails. It also has a local development environment having all the features that mimics Google Apps Engine on your computer.

Google Apps Engine actively provides computing resources to its developers such that web applications much easily deployable. Developers just need to write the code. This way Google helps developers to do without having to provide and configure various machines for storing data and web serving.
Google Apps Engine makes use of Bigtable, GFS and other components from Google’s scalable infrastructure to enable scaling with the help of load balancing and automatic replication. Google App Engines makes it easy to scale from a few users to few million users in no time. Scalability is important to control and absorb huge increases in traffic. Several companies redesign their systems and databases to meet with this problem. With Google Apps Engine you have a much easier method.

Developers are allowed to make use of inbuilt Google Apps and Google’s library of API’s instead of creating their own. It would not only save their time and money but also provide far better services. This easy integration with other Google services facility is highly cost effective, convenient and time-saving.
Google Apps Engine is free to start with but there is an upper limit on storage capacity. Your application can use a maximum of 500 MB’s of total storage which means that the page can be viewed up to five million times each month.. Users will have to pay for any usage above this. Furthermore the applications have to be written Python programming language only.

At the present time applications can be written only in python programming language but very soon google app engine will become compatible with Ruby and PHL as well. Then they will be able to extend their services to a greater number of developers. Google Apps engine is still evolving and in times to come we will see it emerge as a more powerful tool.

The main idea behind Google Apps Engine is to facilitate web developers to develop and distribute their applications via the web without having to incur heavy expenses. The consumers on the other hand, can make use of them on any device at any time and at any place on this earth. So if you are a web application developer or even an enthusiast in that direction you can give wings to your wishes now that Google Apps Engine is here.